Virginia Woolf in her essay A Room Of One’s Own said every woman needs a place of their own where they can dream and write and create.
In Woolf’s day, she was talking about the importance for female writers of solitude, space and an income.
But the analogy of a room — where one owns the key — and creates a sense of self is directly translatable to online.
Especially as the web is a place where most of us still exist (in a virtual sense) while our corporeal bodies sleep. And in a multi-time zone planet, you might want your virtual self to be your best one.
A room of your own on the web is a philosophical statement. Who are you? How do you want to be perceived? What do you want to showcase about your life/art/beliefs? And, more importantly, what do you want to kick to the curb of Google’s second page of results (where nobody goes)? That hideous hairdo that seems to appear in every vanity search you do? (It’s OK, we all do it).
Search engines, despite what the SEO (search engine optimization) gurus tell you, reward three things – frequency (post something every day), context (correct tagging and linking) and popularity (who’s linking to you and who’s linking to them?)
Yes. It’s high school.
But you’re older (and hopefully wiser). You have a family (of origin or choice), a (day) job, a career or a thriving entrepreneurial business (or all three). These things are worth protecting by making sure what appears online is a true representation of you.
Why not build a room of your own and join the future?
Great. I’d love to help.
time, cost, place.
time: 90 minutes.
location: I am based in Los Angeles but travel frequently so can do Europe/East Coast easily. I generally meet with people at their home/office, or a cafe with decent WiFi (bring your laptop).
process: I sit with you and we’ll talk about your strategy before we get to work. By the end of 90 minutes, you’ll be comfortable (I promise) managing your own online presence, along with the myriad of social tools:
tweet, re-tweet, make an “influencers” twitter handle list.
set up an instagram account, post, invite others, start a hashtag.
build a blog, comment on blogs, create a blog roll of industry notables.
start a meme to promote a creative product launch.
upload audio excerpts (of your scripts, interviews, lectures, book excerpts) to share.
start a You Tube channel of your favorite clips/mid-80s pop videos.
set up an account, find others in your field, praise (nice) reviews.
next steps: If you need more sessions (via phone or Google hangout) – we can do that too – but the first one needs to be IRL (in real-life) so i can understand the way you like to learn/receive information.
results: after 90 minutes you’ll have a room of your own (online) or feel comfortable using digital tools.
*payment by Square using debit/credit card) and I’ll give you a teamgloria, inc invoice with my company tax ID so you can claim against your taxes (after all, this is an investment in your Future).
sophia stuart is an award-winning digital strategist and technology commentator for ELLE China, Esquire Mexico, International Cinematographer’s Guild magazine and Ziff Davis PCMag, covering artificial intelligence, brain-machine interfaces, cyborgs and robots at Caltech, DARPA, NASA and US Army Cyber Command. She also reports from Hollywood on science fiction films, has interviewed directors Drake Doremus, Spike Jonze and Ridley Scott, former FBI agents, military, space and espionage experts. She is British, based in Los Angeles, CA and represented by the literary agent Lisa Gallagher and Studio Kairos for speaking/advisor engagements.
From 2006 – 2013, she was an executive at Hearst, (publishers of brands including Cosmopolitan, Esquire and Harper’s Bazaar): as head of mobile for the USA, then promoted to head of digital for the international division with strategy oversight in almost 100 countries, including China, India, Korea and Russia. During this time she was voted one of the “Top 21 Social Media Superstars” (Min Online) and her group won many awards (Asian Publishing Award, Ad Age Media Vanguard Award and a Webby Award).
Now based in L.A, under the banner of her own company, teamgloria, inc, sophia consults on digital strategy for entrepreneurs (#TheDigitalCheckUp) and on agencies’ client assignments and publications (Faith Popcorn’s Brain Reserve, Mind Over Media, Pace Communications, Redbird Group, The Frontier Project). As a digital expert, she continues to speak widely at conferences (4As, Bookmarks South Africa, FIPP, IAB, Lloyd Hotel Cultural Embassy Amsterdam, Nasdaq, Nokia World, O’Reilly, The Screen Director’s Guild of Ireland) and on BBC Radio 4.